Branding - Ayrshire Glen Farm
Logo.
We wanted to name our new farm something that paid homage to our Scottish roots. We named it “Ayrshire” to recognize the region of Scotland from which the Boyds hailed; and “Glen” due to its location nestled between two hills. Staying true to this concept, I developed this logo to incorporate a horse head, since we raise Tennessee Walking horses, along with the Clan Boyd tartan.
I also developed a secondary color version for uses when the plaid in the logo would not be practical, as well as one color and black and white versions.
Apparel.
I also designed farm apparel to promote our new farm, such as t-shirts and hats.